Privacy policy

The protection of personal data is of great importance for, so we strive to make the process of processing your personal data completely open and transparent for you. This data protection policy regulates how "Alphabet Cosmetics" Ltd. collects, processes and stores personal data in accordance with the requirements of the "General Regulation on Data Protection" - Regulation (EU) 2016/679, Personal Data Protection Act of the Republic of Bulgaria and other normative international acts.


The confidentiality of information about our users is a top priority for us. As a personal data controller and in accordance with the legislation and good practices, we apply the required technical and organizational measures for the protection of personal data of individuals.


This policy provides information on how and what types of personal data we collect from and about you, why we need it, to whom it can be provided or disclosed, and how it is protected. Please read them carefully! By providing your personal information to, whether electronically or on paper, you accept and agree to the practices described in this Privacy Policy.


Who is responsible for your personal data?

"Alphabet Cosmetics" Ltd. is a company registered under the laws of the Republic of Bulgaria, with headquarters and registered office in Varna, 21-23 Vyarnost Str.



Who has access to your data?

Only the company "Alphabet Cosmetics" Ltd. has access to the data through its employees. Third party information (courier services) is shared only for the purpose of delivering our products.


We never transfer, sell or exchange your data for marketing purposes!


What are your rights?

Each client of the site has the following rights:


- right of access

You have the right to request information about the personal data we hold about you.

- right of portability

You have the right to receive a copy of the information we hold about you.

- right of adjustment

You have the right to correct your personal data in case you have a registered account. If you have difficulty, you can always contact us to make the necessary correction.

- right of deletion

You have the right to delete your account (if you have one) as long as it does not contradict legal and accounting rules.

- right to object

You may object to receiving marketing communications and unsubscribe from the store's email newsletter.


How can you enforce your rights?

Your personal data will always be processed in a correct and lawful manner. You can contact us at any time by email and claim your right!

If you believe that is processing your personal information incorrectly, you may contact us. 


What data do we collect when you place an order on

We will process the following personal data:

- contact information - name, address, email and phone number;

- information and history of payments;

- information about the orders.


Personal data provided by customers is used to serve the customer, namely:

Clarifications on orders.

Confirmation of orders (if necessary).

Execution of orders.

Complaints processing.

If it is necessary to provide information to the client regarding an order or a complaint.

Informing about any changes in the execution of orders or actions on complaints.

Providing prizes won by games and promotions.

The data provided by the customers is not used for advertising purposes on, unless the customer has explicitly requested this. The desire to use the data for advertising purposes is subject to change at any time at the request of the client.


What data do we collect for marketing purposes?

We will process the following personal data:

-contact information: e-mail address, telephone number, location, IP address;

-history of shopping;

- site navigation and clicking on certain places - categories, products.


The processing of your personal data is done through your consent to receive advertising and marketing information.

Your data is stored until you withdraw your consent.



Customer information is provided only to partner companies (courier services, etc.) directly involved in the stages of the customer service and order fulfillment process.

Partner companies (courier services, etc.) are provided only with the part of the information about the clients, directly necessary for the performance of the respective service activity.


What are cookies?

Cookies are small text files stored in the directories of the browser used by the user. Cookies are used to help users effectively use websites and make certain features available. Cookies play an essential role in facilitating and improving the usability of websites, which is why, if they are deleted or blocked, some websites or certain functionalities may become inaccessible to users.



How do we use cookies?

At we use cookies in order to ensure the accessibility and usability of the site, providing certain functionalities (eg remembering user preferences for language, settings, etc.), improving its performance and analyzing information about user behavior in its use.

The information collected from the cookies on the pages of is used in summary form, which allows us to optimize the websites, as well as to improve their structure, functionality and content.